Positively having impacted over 30 lac children in their quest for education.
August 2017: Nihar Naturals Shanti Amla celebrates the success of the ‘Pathshala Funwala’ with brand ambassador Vidya Balan in GopalKhere, Lucknow today. It is an innovative mobile phone-based learning system that helps children learn spoken English in an engaging and fun-filled manner anytime anywhere free of cost. The Pathshala Funwala is designed to improve the learning outcome of children in villages and cities pan India. The launch event witnessed the characters Abbu & Dabbualong with Vidya Balan dramatically recite the modules to the invitees.
The mechanics are extremely simple – children just need to give a missed call on the toll-free number 8055667788, to receive a call back which starts the learning session. This new initiative features peer-to-peer teaching between two characters – Abbu and Dabbu who learn the use of English words in a jovial fun filled conversation. The words are taught in a very simple manner using music, jingles and short stories, making learning interesting and enjoyable.
Touched by the brand’s efforts, Vidya Balan was seen encouraging consumers through the event to dial the toll-free number. She added, “Education is an important necessity and should be accessible to all children even in rural India. Nihar Naturals Shanti Amla over the years has been working towards making education easily accessible and ‘Pathshala Funwala’ is an initiative in the same direction focussed on improving learning outcomes among children. The 45 modules of Pathshala Funwala are also broadcasted on 25 stations of AIR across UP & MP to make learning accessible to the deepest of rural pockets” For years now, Nihar Naturals Shanti Amla has been working towards improving the education scenario in India. With an aim to bridge the education gap and make learning accessible at grass root levels anytime &with no added cost, the brand launched ‘Pathshala Funwala’ – which leverages the power of technology.‘Pathshala Funwala’ has already received over 7 lakh enrolments in its first few months via its toll free number. The children have shown huge admiration for the modules with each unique child having engaged for over 40 mins.
Nihar Naturals Shanti Amla has positively impacted over 30 lac children. Apart from the Pathshala Funwala, Nihar Naturals Shanti Amla has also been working with various NGOs. It has also touched the lives of many children through its school contact program which has reached over 5000 villages.